Blog: Reforming Supply Chain Practices
Traditionally, supply chain processes and consumer practices have been one-way streets; meaning, that we extract raw, finite materials from the Earth, produce goods from these materials, then consumers buy these finished goods, and then at some point, these goods are disposed of. Another way of visualizing this traditional approach is to think of it much like single-use plastics, but apply this single-use practice to just about any product we interact with.
This is not sustainable and needs to change — fast and across all industries!
Certainly, there is great, needed work being done at the individual and community levels to address the issue, but the issue also needs to be addressed at the supply chain level, where the life-cycle begins and ends.
Enter Redwood Materials
That's why I'm eager to see how a relatively new company by the name of Redwood Materials helps to shift the current supply chain practice from linear and wasteful to circular and sustainable. The company is led by JB Straubel who co-founded Tesla and served as the company's CTO.
The major opportunity is to think of this material for reuse and recovery. — JB Straubel, The Race To Crack Battery Recycling—Before It’s Too Late (Wired; Nov. 30, 2020)
By shifting towards a circular supply chain across industries, starting with batteries, especially as the EV market grows exponentially in the next five to ten years, we can help address climate change and the adverse effects it has on people around the world.
Excited to see where Redwood Materials goes from here — I'm already a fan.
- Redwood Materials
- Joining Tesla Motor's Web Team
- Values-aligned Entrepreneurship
- Batteries Included: Energy Independence
- Staying Cool in the Face of Adverse Climate Change
- Joining Sierra Club's Toiyabe Chapter Executive Committee
I operate from a place of compassion, possibility and imagination. My work and efforts share a common goal: create a better, sustainable and equitable world by building inclusive communities, products & experiences.